How Does a Type of Media Shape the Future of a Given Society? Essay

Any communication theory mass medium has three primary functions to inform, to educate and to influence. These primary functions grant in shaping a disposed society.In the context of comp whatsoever organizing, in that respect is a one-third of an ideal society. In order to turn out a society, there mustiness be justice, manicipation, and empowerment. At the heart of the triad is human dignity. The triad depicts a development vision. It guides both the community organizers and the participants to stoop and execute a collective action into shaping their society into an nonionised and influential community, based on justice, equality and mutual respect.Media can good turn a crucial role in the exhibit of shaping a community, a society. The process of shaping is challenging and wide-ranging. In other words, there be many and varied hows. But, a society, must first study its whys. Why should the muckle shape their community? The answers can also be varied except they all boil down to the essential characteristics of any given society. Every society evolves. Development goes along with the process of evolution. at once every member of a given society is deeply locomote by the whys, s/he military issues action. This action, or any action for that matter, is part of the hows. His/her action may involve the media. S/he can be informed, educated or influenced by the media.Media, one of the major sectors of society, can be both an independent body and a participant in the process of shaping. As the former, media has the watchdog responsibility. For the latter, media serves as a participant by transmission system relevant information that can move the members of a society into action.Media, then, is significant.Media organizations must embody the characteristics of beings the advocates of the volume they serve. They are involved in business but the humans and its interests must take precedence. The public, after all, is the main consumer of the infor mation they transmit. Now, the jeopardy spots if a media organization becomes corrupt. It becomes dangerous if it seeks to gain more profit than public accountability.On the brighter side, if the media organization is a genuine advocate for people empowerment, it uses its for sale technologies to provide the public with messages that correspond to the thrusts toward development.For instance, TV remains to be the to the highest degree consumed medium because far more than appealing to the sense of sight and sound, it affects emotions. Emotions are powerful. A person may be roused to anger. Anger about his/her up-to-date situation, stricken with poverty and injustice. This anger can fuel his/her desire to do something about his/her situation. Another danger, thought, is what kind of action will he/she take? Will the action be moral or immoral? legitimate or illegal?The power of TV in affecting emotions of its viewers can help in shaping the society. To illustrate, here is a give n and realistic scenario. The seat of the Philippine government is in Manila. Some people even call it the Imperial Manila. But what about the Filipinos from Visayas and Mindanao? At this point, media enters. It is media that informs, educates and influences the people beyond the territories of Imperial Manila. It is media that transmits information about governance and politics in and about Imperial Manila. Recently, there has been an on-going word war between Senator Juan paramour Enrile and Senator Allan Peter Cayetano. This war is in Manila, but Filipinos outside Manila come to know about this war through the media. Filipinos, then, become divided on the issue. Some may be pro-Enrile, while some may be pro-Cayetano. Their emotions drive their opinions, as influenced by the media.Elections are fast-approaching. It will be on whitethorn 13, 2013. Through the media, every Filipino becomes introduced to political candidates without actually comprehend them in the flesh. Media beco mes their source in formulating their opinions. Their source may lead them to agnise their decisions. A Filipino from Cagayan de Oro City sees a lot of campaigns on TV. He notices one candidate because of the latters prominence brought about by millions-worth of TV airtime. The former is illiterate. After seeing on TV for so many time this prominent politician, he begins to feel comfortable. On May 13, 2013, he writes down the name of this candidate because this politician comes into his mind with a lot of ease, much thanks to TV.