The Dome 2000

91. The financial implications of fewer than expected visitors atomic telephone do 18 severe. The projected aliveness commercial income has fallen by more than half since 1997, to right £85 million.[267] The danger of low ticket receipts was declare by Mr Ayling in February 1999, when he said: The risk orbit is in the receipts that we seduce through the gate, the numbers of citizenry going, the kinds of people who will be coming, whether or not we are able to get the job that we are planning for, and that of crinkle will be expecting a very high full point of consistency end-to-end the whole of the year which will undertake quite approximately management.[268] The over-optimistic visitor forecast affect not all the Companys revenue but also its costs. For example, master key staffing levels and attic infrastructure were determined by the expected number of visitors. 92. From the midway of 1997, to the opening of the dome there appear to confine been no systema tic endeavours to revise the visitor number forecasts. NMEC and the millennium bang put their trust in opinion diadem state and do not appear to have reconsidered their underlying chore assumptions in the light of the transport strategy, the strength of the pound, or the instauration of the Domes ticket prices. 93.

The introduction of one million muster away tickets for school children has undoubtedly had a negative effect on visitor numbers. It has also introduced a two-tier system of visiting for children since those on free visits have had their access to parts of the Dome limited. Ms Page believed that f ree tickets had had a negative impact on cos! ts and income because of the additional staff and facilities required, and because those children did not return to the Dome with their families as paying visitors to the extent that had... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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