Marketing Plan

TUI KT501 Module 1 SLP: Marketing Plan Introduction Safeway is one of labor union Americas largest food retailers, with its footprint situated in Midwestern and eastern regions of the United States and western Canada. The go with as well as operates regional subsidiaries such as Vons Cos. (S protrudehern atomic number 20); Dominicks fine Foods (Chicago); Carr-Gottstein Foods (Alaska); Genuardis Family Markets (eastern U.S.) and Randalls Food Markets (Texas) (Biesada, 2010). Safeway offers pharmacies in more than than 75% of its encloses as well. Founded in 1914 in atomic number 20 by Sam Seelig, the chain grew to to the highest degree 300 repositions in California and Hawaii by 1926 beforehand being bought out by Charles Merrill, one of Merrill Lynchs founders (Biesada, 2010). Over the years, the company grew through acquirement of topical anesthetic market place investment company chains. In 2000, the company bought a majority stake in GroceryWorks.com, an interactive online grocer, completing the oddment from partner Tesco (in the United Kingdom) in 2006.

These days, Safeway is moving from hefty investiture in neckcloths to first ge bering expenses, penetrative costs, and generally liberation up more cash (Chang, 2010).Issue Analysis though Safeway has been around for awhile, thither are some external threats its facing. there is, for one thing, change order arguing. Competition is coming non only from other marketplace chains, but from combination supercenters (such as Wal-Mart and Target) as well. This latter ends up taking market share, but because it combines convenience with low-pitcheder scathe - people dont have to go to a department store and a grocery store to get errands completed. Furthermore, in the pretended pas of a company such as Wal-Mart, it offers fairly low prices. Its also running into competition from the discounters, such as Sams affectionate club (operated by Wal-Mart Stores Inc.) and Costco (DATAMONITOR: Safeway Inc., 2009). Furthermore, the inlet has dampened spending - sales rock-bottom 7% in 2009... If you fatality to get a in full essay, say it on our website: Ordercustompaper.com

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