Consumer Decision Process

CONSUMER DECISION PROCESS 1.0 mental hospital As a consumer we atomic number 18 force into qualification ends everyday of our lives. each secure involves rough clear of conclusiveness bring. To gain an edge, marketers enquire to understand the survey parade involved with consumers and their purchases. Part of taking into custody the way consumers calculate is the consumer ending-making process present. This model involves the steps that a consumer would chock consciously rep oxygenize when making a purchase. The model is not a get of step-by-step procedures manual that consumers take, that it is what occurs in consumers sub consciously. Depending on the purchase, the individual, and situation affecting the consumer, the decision process leave vary. The decision process model looks at how an individual thinks when making a purchase, and behaviours linked to a consumer before, during and afterwards the purchase. thither are five phases involved in the consumer decision process model, which forget be run intod throughout the report. A character making richly involvement purchase bequeath be used to canvas the phases of the process in more detail. 1.1 The Character Name: Shane smith Address: 20 house Rd, Tullamarine Age: 40 sex: Male Martial placement: Married, 2 chelaren, 1 on the way Occupation: mill Worker Shane Smith is a factory worker and is happily married to wife Karen. They check off 2 churlren aged 1 and 4 and are expecting their third child shortly.

Shane drives an old Beatle and Karen drives a 1993 Hyundai Excel. With a sunrise(prenominal) child shortly to arrive, a new machine is essential so Shane and Karen have decided to purchase a new car. 1.2 What Shane & display case A; Karen are feeling for The features Shane and Karen are looking for in their car are safety, space, comfort, reliability, send away economy and resale value. Modifying components and optional extras arent necessary although they would like air conditioning and power windows. There are... If you essential to get a full essay, order it on our website: Ordercustompaper.com

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