Social Sciences Essay Example for Free

Social Sciences Essay1. Primary data ar those which are collected afresh and for the prototypic time, and thus happen to be original in character. They are gathered by the researcher for the special purpose of addressing the research problem. Secondary data, on the other hand, are those which have already been collected by someone else and have been processed statistically. These are collected for some purpose other than the problem at hand (Polonsky Waller, 2005 Kothari, 2005).Some of the disadvantages of using a newspaper or magazine article as lowly source are doubts in the reliability, credibility and accuracy of data as sources whitethorn non be known, and the obsolescence of data as well (Summers Johnson-Morgan, 2005). Primary and secondary data alone are not sufficient. They should be both used in research because secondary data can be lacking something that all primary data can provide (Groucutt, Leadley, Forsyth, 2004). 2. Television broadcasts such as news a re not totally valid as there is a tendency, especially in programs aimed at a broad public, to oversimplify data.News normally offers one set of secondary data. It would be a better drill to compare data from different sources (Walliman, 2006). The questionnaire, as a means for collecting primary data, should have nominal errors in its radiation pattern in order to minimize bias in reporting and to maximize the likelihood of generating information that is reliable and valid (Amedeo, Golledge, Stimson, 2008). A systematic research design is aimed to ensure that appropriate issues are taken into account. It provides the mechanism by which research processes and practices can be assessed.The research design lays the foundation for a sound hypothesis describing the interrelationship of variables and providing the researcher with a baseline from which to work. A good research design eliminates ambiguity in concepts, thus ensuring construct validity. The actual design of the researc h process ensures that no other variables can affect the study, hence enhancing internal validity. The research design also provides control to unwanted variables that may arise in the conduct of the research in order to uphold its external validity.Statistical tests are used as instruments to verify the validity of the hypothesis. Hence, if statistical information is wrong, the hypothesis will be incapacitate (Black, 1999). References Amedeo, D. , Golledge, R. G. , Stimson, R. J. (2008). Person-Environment-Behavior look Investigating Activities and Experiences in Spaces and Environments. New York Guilford Press. Black, T. R. (1999). Doing Quantitative Research in the Social Sciences An Integrated flak to Research Design, Measurement and Statistics. California SAGE Publishing.Groucutt, J. , Leadley, P. , Forsyth, P. (2004). Marketing Essential Principles, New Realities. London Kogan Page Publishers. Kothari, C. R. (2005). Research Methodology Methods Techniques. New Delhi New Age Publishers. Polonsky, M. J. , Waller, D. S. (2005). Designing and Managing a Research Project A channel Students Guide. California SAGE Publishing. Summers, J. Johnson-Morgan, M. (2005). Sports Marketing. Ontario Nelson Thomson Learning. Walliman, N. S. R. (2006). Social Research Methods. California SAGE Publishing.