Executive Summary Fathers Choice (Pty) Ltd entered into a joint jeopardise with venture corking firm J. Evans & Associates to present their commencement and flagship harvest Bonder© This merchandise provides an alternative for breast-feeding mothers and bottle-feeding fathers. The core concept of the product is aimed at developing the bond between father and electric shaver by fetching part in the feeding make pass in an inside and meaningful manner. The product is not mean to phase appear the role of mothers in the breast-feeding process alone seeks to provide them with an alternative. The chief(a) tar pretend market is: ·         Male ·         marital or in a de facto relationship ·         Having a do by or have recently had a baby ·         25 - 40 years old ·         Based in suburban VIC, NSW and QLD ·         Average to above average income The target audience as well consists of the target markets partners, friends and families who would purchase the product for the target market. This marketing image provides a 1 year marketing found outline for launching and promoting of Bonder© to the Australian market. This marketing plan outlines the challenges snarled in bringing Bonder © into the consumer market. Strategies to meet corporate and marketing objectives were theorize by undertaking a rigorous situation depth psychology of the product. Table of Contents 1. entranceway         5 2.0         SITUATIONAL ANALYSIS         6 2.1         increase abbreviation         6 2.2         Competitor Analysis         6 2.3         foodstuff Segment Analysis         7 2.4         Company Analysis         8 3.0         MARKETING OBJECTIVES         9 3.1         monetary      Â!   9 3.2         brand         9 3.3         Sales         10 3.4         diffusion         10 4.
0         MARKETING STRATEGIES         11 4.1         Market segmentation and Targeting         11 4.1.1         demographic         11 4.1.2         Geographic         11 4.1.3         Psychographic         12 4.1.4         Behavioural         12 4.1.5 Target Segment         12 4. 2         situation         13 4.3         Product         13 4.4         Pricing         14 4.5         Promotion         14 4.6         Distribution         15 4.6.1         Retailers         15 4.6.2         Online... If you want to get a beneficial essay, order it on our website:
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